Airtel’s Free Perplexity Pro Subscription: Unlock Premium AI for a Year (Worth ₹17,000)

India’s digital transformation just received a significant boost as Bharti Airtel, one of the country’s largest telecom providers, announced a path-breaking partnership with Perplexity.ai, the globally acclaimed AI-powered search engine. Through this initiative, Airtel is offering its entire customer base a free 12-month subscription to Perplexity Pro, an advanced AI tool suite valued at ₹17,000 annually.

This is not just another promotional offer. It signals a transformative moment in the AI accessibility space in India. By providing premium AI tools—previously limited to enterprises and technologists—to the average consumer, Airtel is reshaping how Indians work, learn, and create.

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What Is the Airtel Perplexity Pro Offer?

Airtel has become India’s first telecom operator to offer its mobile, broadband, and DTH users free access to Perplexity Pro, the paid version of the AI-powered platform developed by Perplexity.ai.

All Airtel users—whether prepaid or postpaid mobile subscribers, fiber broadband users, or DTH customers—are eligible for this offer. The subscription can be redeemed directly through the Airtel Thanks app, and once claimed, users receive one full year of access to Perplexity Pro at no cost and without requiring any payment details.

According to Perplexity’s official blog, the goal of this partnership is to make advanced generative AI technology accessible at scale, directly benefiting over 360 million Airtel users.

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Why Is This a Milestone for Digital India?

1. True Value at Zero Cost: Users get ₹17,000 worth of AI tools for free.

2. No Strings Attached: No credit card, no hidden conditions—only a Google or Apple ID is required.

3. Nationwide Eligibility: Every Airtel user, regardless of their service type, can claim the benefit.

4. Democratization of AI: Makes powerful AI accessible to students, homemakers, professionals, creators, and entrepreneurs.

5. India’s First Telecom-AI Partnership at Scale: This is the first time a telecom company in India has distributed enterprise-grade AI access to its entire customer base.

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What Is Perplexity Pro and What Do You Get?

Perplexity Pro is the premium version of Perplexity.ai—a powerful AI platform that merges natural language processing, deep search, and real-time reasoning to deliver accurate, citation-backed answers. Unlike regular AI chatbots, it focuses on verified research, document analysis, and contextual search.

Perplexity Pro Features Breakdown

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Who Can Use This Offer?

The offer is open to all Airtel customers across India, including:

• Mobile prepaid users

• Mobile postpaid subscribers

• Broadband users (Airtel Xstream Fiber)

• DTH subscribers (Airtel Digital TV)

There is no limitation based on location, plan value, or tenure. The only requirement is that the customer must have an active Airtel connection.

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Activation Period and Validity

• Claim Window: July 17, 2025 – January 17, 2026

• Validity: Once activated, the subscription lasts for 12 months

• Renewal: After the 12-month period, users may choose to continue by paying the prevailing Perplexity Pro rates.

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Step-by-Step Guide to Claim Perplexity Pro Subscription

Airtel has made it extremely easy to claim the offer. Here’s how:

Step 1: Open the Airtel Thanks App

• Download the Airtel Thanks app from the Play Store or App Store if you haven’t already.

Step 2: Navigate to ‘Rewards and OTTs’

• Tap on the three-line menu icon in the top-right corner of the app.

• Select ‘Rewards and OTTs’ from the list.

Step 3: Find the Perplexity Pro Banner

• Within the ‘Rewards’ section, locate the Perplexity Pro banner.

Step 4: Claim Your Free Subscription

• Tap ‘Claim Now’.

• You will be redirected to sign up with Google or Apple ID.

• No payment information or subscription details are required.

Step 5: Begin Using Perplexity Pro

• Once signed in, you can start using Perplexity Pro on your browser, PC, Mac, tablet, or mobile app.

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Real-World Benefits: Use Cases Across Segments

For Students

• Conduct deeper research with academic references.

• Write better assignments and essays.

• Get instant summaries of lengthy articles or textbooks.

For Professionals

• Automate reports, create business proposals, generate data dashboards.

• Search complex topics across multiple knowledge domains.

• Use multiple AI models for coding, drafting, data visualization, and more.

For Homemakers and Families

• Generate meal plans and recipes.

• Plan holidays with AI-curated itineraries.

• Find personalized tips on productivity, education, finance, and wellness.

For Startups and Entrepreneurs

• Analyze market trends.

• Build lean business plans.

• Generate content, presentations, and marketing ideas instantly.

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Compatibility Across Devices

After redemption through the Airtel Thanks app, Perplexity Pro can be accessed across platforms, including:

• Web browsers (Chrome, Safari, Edge, Firefox)

• Android and iOS mobile apps

• Windows and macOS desktops

• Tablets and hybrid devices

This makes it easy for users to switch between workstations without losing access to their AI workspace.

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Verified Sources for This Announcement

• Airtel Official X (Twitter) Announcement:
  https://twitter.com/airtelindia/status/1813425034964816290

• Perplexity Blog – Official Partnership Details:
  https://www.perplexity.ai/blog/perplexity-airtel-partnership

• Business Standard News Report:
  https://www.business-standard.com/companies/news/bharti-airtel-offers-1-year-free-perplexity-pro-to-its-customers-in-india-124071801345_1.html

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Frequently Asked Questions

Is the offer really free?
Yes. There are no charges during the first year, and no credit card is required to activate it.

Is it available to all Airtel customers?
Yes, regardless of plan type or subscription—mobile, broadband, or DTH.

Can I use it after one year for free?
After 12 months, you will need to pay if you wish to continue using Perplexity Pro, unless a renewal offer is announced.

Can I use it on my laptop or PC?
Yes. Perplexity Pro works on all major operating systems and browsers once activated.

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Airtel’s free Perplexity Pro offer is more than a promotional campaign—it’s a national step toward widespread AI literacy and accessibility. For Indian users, especially students, small businesses, and creators, this move removes the financial barrier to using some of the world’s most sophisticated AI models and tools.

By claiming the offer through the Airtel Thanks app, users gain immediate access to GPT-4.1, Claude, Gemini, Grok, deep search, document analysis, image generation, and more—all at zero cost.

This partnership between Airtel and Perplexity.ai is a strategic win for Indian consumers, setting a precedent for what digital empowerment can look like in a rapidly AI-driven world.

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Act before January 17, 2026, to claim your free subscription. For the most accurate and up-to-date information, refer to the Airtel Thanks app or the official Airtel and Perplexity communication channels.

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