BeastLife, a rising star in India’s sports nutrition industry, has announced a major milestone with Indian cricketer Rinku Singh investing ₹1.9 crore in the company. Alongside this investment, Singh has also joined as the official brand ambassador, strengthening BeastLife’s mission to deliver clean, science-backed supplements to Indian athletes and fitness enthusiasts.
Rinku Singh Partners with BeastLife to Promote Clean and Reliable Supplements in India
Rinku Singh, known for his powerful performances with the Kolkata Knight Riders and his fitness-first approach to cricket, is backing BeastLife’s vision to revolutionize sports nutrition in India. His dual role as investor and brand ambassador brings authenticity and trust to the fitness community.
“BeastLife is more than just a supplement brand. It’s about clean, high-quality ingredients and scientific formulations that deliver real results. I truly believe in their mission to make world-class sports nutrition accessible to Indian athletes and fitness lovers,” Rinku Singh said in an official statement.
BeastLife: A Fast-Growing Indian Sports Nutrition Brand
Founded in 2024 by fitness influencer Gaurav Taneja and entrepreneur Raj Vikram Gupta, BeastLife has rapidly emerged as a top sports nutrition company in India. The Gurugram-based brand offers a wide range of supplements tailored for modern Indian consumers, including:
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Pro Concentrate Whey Protein with Ultrasorb Tech
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Multivitamins for active lifestyles
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Creatine and BCAA for strength and endurance
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Roti Protein Mix – designed to increase protein in traditional Indian meals
BeastLife emphasizes high absorption, performance enhancement, and clean nutrition, using scientifically tested, top-quality ingredients.
Performance and Market Impact
In just over a year, BeastLife has achieved impressive financial success:
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₹50 crore in Gross Merchandise Value (GMV)
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Positive EBITDA, showcasing financial sustainability
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₹80 crore Annual Recurring Revenue (ARR)
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Only 15% spent on performance marketing, highlighting operational efficiency
The company has already raised $479K in angel funding, with equity held by key industry leaders:
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Gaurav Taneja: 40%
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Varun Alagh (Co-Founder of Mamaearth): 30%
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Raj Gupta: 15%
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ESOP Pool: 15%
Competing with Top Sports Nutrition Brands in India
BeastLife directly competes with leading Indian and global supplement brands such as:
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MuscleBlaze
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Optimum Nutrition (ON)
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GNC India
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The Whole Truth
However, BeastLife differentiates itself with India-specific formulations, modern nutrition innovations, and a strong focus on transparency, performance, and trust.
Why This Partnership Matters
With Rinku Singh onboard, BeastLife aims to create greater awareness around the importance of safe, clean, and effective supplements. The partnership is expected to boost brand trust, expand customer reach, and set new benchmarks in the Indian fitness ecosystem.
“Rinku embodies what BeastLife stands for—discipline, integrity, and performance. His trust in our products is a huge validation,” said Gaurav Taneja, Co-Founder of BeastLife.
CEO Raj Vikram Gupta added, “Rinku’s support isn’t just symbolic—it’s a belief in our vision to shape the future of fitness in India.”